How to Dominate Google in 2021

SEO is becoming harder and harder.

It takes longer to rank and you have to spend more money to get results.

The reality is, you can’t wait forever to get results, and you have no choice but to leverage SEO because everyone else is doing it.

So, what should you do?

Well, the first thing you need to do is adjust how you think about SEO.

SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic.

You know, the visitors who are ready to buy.

Instead of teaching you how to rank for competitive terms, which is going to be even more difficult in 2021, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment.

Best of all, I am going to break it down into four steps as I know you don’t have the time to do everything.

Here’s the four step SEO strategy that will help you dominate Google rankings in 2021:

Google Ranking Step #1: Attract Customers Before They are Ready to Buy

The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there.

That will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.

So should you ignore these valuable keywords?

Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.

In the short run, there are other keywords with similar search patterns. Now, they aren’t as lucrative because they are more informational related.

Here’s the kicker: People research before they buy. If you can grab those searchers at the start of the journey, you can get their clicks (and purchases) for little to no money.

So how do you find the keywords that aren’t as competitive that have a similar search pattern?

Use Ubersuggest (and the accompanying free Chrome extension as you look through SERPs).

Here’s how it works:

Let’s say you are selling beard oil but you know the term is competitive and will take you a lot longer to rank for than you have.

Ubersuggest will show you all of the terms people search for on Google that has a similar search pattern to the term “beard oil.”

In other words, think of it as Google Trends in reverse. With Google Trends, you type in a query and it shows you how well the term performed over time. Using Ubersuggest, you get a list of queries that have a similar trend pattern to the main keyword you want to rank for.

In other words, if you know the term “beard oil” will cause a sale, Ubersuggest will show you other terms that match the same pattern (some keywords will be relevant while others will not).

Type in “beard oil” or the term you want to rank for into Ubersuggest, then click “Keyword Ideas.” It’ll show you a list of related suggestions, but some of those terms still have pretty high intent–not quite what we are looking for.

Click “Related.”

Here’s what I got:

As you can see from the image above, people type in terms like best beard oil. Other terms include beard oil vs balm, what does beard oil do, and beard oil recipes.

If you write in-depth blog content about those phrases, you’ll appeal to a similar audience. Some of those keywords may not cause a sale right away, but what we’ve found over and over again is that if you write content related to your main subject, a lot of your blog readers will come back within a few weeks and purchase.

That’s how most people generate their sales from content marketing.

You don’t even have to write blog content, you can just create new landing pages targeting those new keywords.

Most people who sell beard oil probably don’t focus catching those top of the funnel terms.

Google Ranking Step #2: Land and Expand

Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms.

Even though SEO has a huge ROI, it’s a strategy that requires patience.

Here is the thing: you can get results faster if you use the land and expand strategy.

Here’s how it works. Log into Google Search Console. Next, click on “performance” and you will see a list of terms that you currently rank for:

Then I want you to click on one of the most popular terms you already rank for and then click on pages.

You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.

Now I want you to take that term and put it into Ubersuggest. Once the report loads, click on “Keyword Ideas” in the navigation. You’ll see a report that will look something like this:

You’ll see a laundry list of long tail phrases. Take the ones that are buyer-intent related and add them to the page that already ranks for the head term.

When adding the long tail phrases, make sure you adjust your content to be relevant to those keywords. And pick the ones that are highly related to your product or service. Just stuffing them into your page without adjusting the content is spammy and won’t provide a good user experience to searchers.

What you will find is that because you are already ranking for the head term, typically you will shoot to page one within 30 to 60 days for the long-tail variation by adjusting your content. It’s a quick win!

But the key to this strategy is to pick the right longtail keywords. Don’t just look at traffic numbers, focus on terms that you know will cause a sale or a lead.

‍